Amazon’s hopes its Prime Day doesn’t go to the dogs

Shoppers clicking on many Prime Day links after the 3 p.m. ET launch in the U.S. got images of dogs

Amazon is hoping customers don’t see any more dogs, after early problems on Prime Day meant people trying to shop got only images of the cute canines delivering an apologetic message.

Amazon’s website ran into some early snags Monday on its much-hyped Prime Day, an embarrassment for the tech company on the shopping holiday it created.

Shoppers clicking on many Prime Day links after the 3 p.m. ET launch in the U.S. got only images of dogs — some quite abashed-looking — with the words, “Uh-oh. Something went wrong on our end.” People took to social media to complain that they couldn’t order items.

By about 4:30 p.m., many Prime Day links were working, and Amazon said later Monday that it was working to resolve the glitches.

In an email to The Associated Press, it said “many are shopping successfully” and that in the first hour of the 36-hour Prime Day in the U.S., customers ordered more items than in the same time frame last year.

Still, the hiccups could mute sales and send shoppers elsewhere during one of Amazon’s busiest sales periods that’s also a key time for it to sign up new Prime members. Shoppers have lots of options, as many other chains have offered sales and promotions to try to capitalize on the Prime Day spending.

Analyst Sucharita Mulpuru-Kodali at Forrester Research called the glitch a “huge deal.”

“This is supposed to be one of their biggest days of the year,” she wrote in an email. “I am shocked this caught them off guard. But I guess the lesson is to not have a big unveil during the middle of the day when everyone comes to your site all at once.”

Amazon, which recently announced that Prime membership would be getting more expensive, was hoping to lure in shoppers by focusing on new products and having Whole Foods be part of the process. It was also hoping parents would use the deals event to jump start back-to-school shopping.

Jason Goldberg, senior vice-president of commerce at Publicis.Sapient, noted that the problems could turn off shoppers for a while, particularly those who planned to sign up for Prime membership.

“If you were planning to find Prime deals to lower the cost of back-to-school (purchases), you’re almost certainly going back to your traditional venue of choice,” he said.

Goldberg noted that it’s easy for Amazon to extend deals on its own devices and brands, but trickier for it to extend deals for its third-party sellers because they signed up for different promotional slots.

While Amazon doesn’t disclose sales figures for Prime Day, Deborah Weinswig, CEO of Coresight Research, had estimated that it will generate $3.4 billion in sales worldwide, up from an estimated $2.4 billion last year. Prime Day also lasts six hours longer than last year.

Meanwhile, other retailers like Macy’s, Nordstrom, Best Buy, Walmart and Target have rolled out their own promotions, said Charlie O’Shea, lead retail analyst at Moody’s.

“Brick-and-mortar retailers know that they have little choice but to continue offering their own deep discounts, which is evident in the proliferation of ‘Black Friday in July’ deals that are being launched earlier each year, as well as various ‘price match’ offers,” he said in a note earlier Monday.

Amazon created Prime Day in 2015 to mark its 20th anniversary, and its success has inspired other e-commerce companies to invent shopping holidays. Online furniture seller Wayfair introduced Way Day in April, becoming its biggest revenue day ever.

Prime Day also usually helps boost the number of Prime memberships. Amazon disclosed for the first time this year that it had more than 100 million paid Prime members worldwide. It’s hoping to keep Prime attractive for current and would-be subscribers after raising the U.S. annual membership fee by 20 per cent to $119 and to $12.99 for the month-to-month option.

“It has been one of the best vehicles” for signing up members, said Goldberg.

Anne D’Innocenzio, The Associated Press

Like us on Facebook and follow us on Twitter.

Just Posted

Port Hardy Fire Rescue looking to replace old equipment

PHFR recently requested funding from the district for new SCBA equipment, citing a $35,000 cost.

Port Hardy council has sent a second cannabis application to LCRB for consideration

Port Hardy council voted in favour to have a cannabis application moved forward to LCRB.

Port Hardy water, sewer and garbage rates may go up

Water rates would increase by 2 per cent, garbage by 2.5 per cent, and sewer by 4 per cent.

VIDEO: North Island female minor hockey jamboree a big success story

“Success is measured by the smiles on the players’ faces, not by the scoreboard.”

FOLLOW-UP: Shelley Downey speaks on her Conservative candidacy

“I anticipate requesting a leave of absence from Port McNeill council,” Downey said.

Story of the Year: Deadly Humboldt Broncos bus crash

The Canadian Press annual survey of newsrooms across the country saw 53 out of 129 editors cast their votes for the Humboldt Broncos bus crash.

Trial date postponed for man charged with killing Abbotsford police officer

Oscar Arfmann’s trial pushed back from January to May 2019

Privacy watchdog says legal cannabis buyers should use cash, not credit

Some countries could bar entry to individuals if they know they have purchased cannabis

‘A start:’ Alberta critical of Ottawa’s $1.6B package for ailing energy sector

A further $150 million is to be used for clean growth and infrastructure projects

New B.C. Lions coach DeVone Claybrooks adds eight to coaching staff

DeVone Claybrooks has filled out his staff for the 2019 season

Two-year-old attacked by cougar near Mission, B.C.

Boy not seriously injured in incident on Monday afternoon

Trump signs order to create US Space Command

President Donald Trump signs an executive order to create a U.S. Space Command.

Groups preparing new pipeline legal challenge, argue government’s mind made up

A Vancouver-based environment charity is readying itself to go back to court if the federal government reapproves the Trans Mountain pipeline expansion.

Notorious Toronto triple killer gets third consecutive life sentence

Dellen Millard gets third consecutive life sentence for father’s death.

Most Read