New name for Canada’s largest Canadian-owned online classifieds company

Used.ca is headquartered in Victoria, BC and is a part of Black Press Community Media.

You call us Used. Now we do, too!

A Canadian-owned and based company should be strategic about how it presents itself, which is what has driven the vision behind the refreshed brand of Used.ca (formerly UsedEverywhere.com).

The new Used.ca is a natural evolution for the company. While the focus will continue to be on communities and neighbours reducing waste and saving money, the new single name will resonate across the country. The move streamlines Used.ca’s marketing efforts and communications with communities. The brand has gone from 84 distinct URLs to one. Not only is Used.ca easier to say, it’s also easier to spell, something that is critical in the online world.

Used.ca on the surface seems like we’ve only trimmed 11 characters, but it creates opportunities, scalability, and a more recognizable name for Canadians,” says Lacey Sheardown, acting president and director of marketing for Used.ca. “While our outward branding has been UsedEverywhere.com since 2008, even our staff have shortened the name to Used on a day-to-day basis!”

Used.ca is Canada’s largest Canadian-owned online classifieds company and is part of Black Press Community News Media. The organization is headquartered in Victoria, BC, a city that is rich in both technology companies and entrepreneurs. This home base provides the perfect location for this Canadian-focused technology company to both learn from their peers and explore leading-edge innovation. As an end goal, Used.ca helps its users save their money by both selling and buying used items, so that they can make their income stretch further. With more than two million unique visitors and 55 million pageviews per month, the family-friendly site is free from adult content, making it a safe place for brands to reach Canadians at a hyper-local level.

For more information, visit Used.ca.

 

Just Posted

VIDEO: North Island Atom Eagles tie Victoria Ice Hawks, fall in rematch

The North Island Atom Eagles will be back in league play action at home in January.

Strong winds expected to hit north, west Vancouver Island: Environment Canada

Environment Canada said southeast winds will reach speeds of 70 to 90 kilometres per hour

Town of Port McNeill hesitates on replacing harbour’s dock and ramp

“The danger is the longer we hold on to awarding the bid, the closer we get to the tourist season”

It’s the last day to vote in B.C.’s referendum on electoral reform

Ballots must now be dropped off in person to meet the deadline of 4:30 p.m.

Property assessments to rise again on Vancouver Island

Some areas could see their assessments spike as much as 20 per cent

‘Abhorrent’ condition of autistic B.C. boy shows flaws in care system: report

‘Charlie’ was underweight and ‘covered in feces’ when he was removed from his mom’s care

Military closes book on oft-criticized support unit for ill, injured troops

The transition unit will provide support and services to military members struggling with physical and mental injuries so they can return to work.

Vancouver Canucks rookie Elias Pettersson named NHL’s first star of the week

Canucks centre scored two goals and six assists in three games

Protester says Canada doing U.S. ‘dirty work’ outside Huawei exec’s bail hearing

The U.S. wants to extradite Meng to face fraud allegations after Canada arrested the high-profile technology executive.

Union says arrows and gasoline tossed at striking Comox Valley assisted living workers

BCGEU president Stephanie Smith says arrows and gasoline were thrown at the picketers early in the week

Environment Canada issues wind warning to much of Vancouver Island

‘Strong winds that may cause damage are expected or occurring,’ says forecaster

Break-in at home of detained Chinese Huawei executive

Meng Wanzhou was detained in Vancouver on America’s request

Natural gas rates will go up in B.C. on Jan. 1

Regions could pay up to $68 more

Most Read