A ban on getting loyalty reward points on prescription drug purchases remains in effect – so far – after a failed attempt by Canada Safeway and Thrifty Foods to secure a court injunction.

Pharmacy points ban survives first court challenge

Full hearing scheduled to decide if drug loyalty rewards prohibition will continue

A newly imposed ban on issuing loyalty reward points on prescription drug purchases has survived the first stage of a court challenge launched by major pharmacy chains.

Sobeys West Inc. and Jace Holdings Ltd. – parent firms of Canada Safeway and Thrifty Foods – had sought an interim court injunction suspending the ban but that was rejected last week by B.C. Supreme Court.

A full hearing of the College of Pharmacists of B.C. bylaw prohibiting loyalty programs on pharmaceuticals begins Jan. 31.

The two firms argued in part that the bylaw banning points issuance effective Dec. 2 was pushed through by smaller pharmacies that struggle to compete against the loyalty offers of big chains.

The college has said loyalty incentives are inappropriate “kickbacks” that could unduly influence customer purchasing behaviour.

The companies argued there was no evidence and only speculation that reward points might be a threat to the health of vulnerable patients.

Chief Justice Christopher Hinkson rejected Canada Safeway’s claim it would suffer “irreparable harm” due to loss of revenue and customers to competitors if the loyalty points ban was allowed to remain in place pending the hearing.

The court did not accept the big pharmacies’ claim that loyalty programs pose no threat.

“The fact that there has been no documented harm to the public from customer loyalty programs to date does not mean that the risk of harm is non-existent,” Hinkson ruled.

The college has suggested some patients might go without medicine in order to wait and refill a prescription on a day when a special points bonus is offered.

Hinkson said the pharmacy chains appear to have answered that concern by pledging not to offer unusual loyalty point bonuses on particular days.

Canada Safeway has also lodged a complaint about the loyalty rewards ban with the federal Competition Bureau.

Just Posted

VIDEO: Saanich resident shocked when trespasser licks security camera, rummages through mail

‘I found the situation really bizarre,’ said the Gordon Head resident

BC Ferries crew member taken to hospital after getting struck by bow doors

Two sailings between Horseshoe Bay and Departure Bay were cancelled

Commercial fisheries off-loading business booming in Port Hardy

Off-loading facilities pack, ice, and load in totes the fish that are caught by commercial fishermen

STRIKE: WFP and USW are back at the table for mediation

“No further updates until either an agreement is reached or one party or the other breaks off talks”

ELECTION 2019: It’s so close, it could come down to who turns out to vote

Black Press Media’s polling analyst on the origins of predictive seat modelling in Canada

Jack’s Devils beat Quinn’s Canucks 1-0 in NHL brother battle

New Jersey youngster scores first career goal against Vancouver

Two charged after owner’s wild ride through Kamloops in his stolen truck

Crystal Rae Dorrington, 37, and Derrick Ronald Pearson, 32, facing multiple charges

Judge orders credit union’s bank records for Kelowna social worker facing theft allegations

The man is accused of negligence, breach of contract, fraud and a conspiracy with Interior Savings

Leaders pour it on with rallies, boosts for candidates as campaign reaches peak

The federal election campaign has reached a crescendo

Allegations of racism lead to ministry investigation at Vancouver private school

St. George’s School was contacted over what the school describes as ‘deeply offensive behaviour online’

Not a political question: Thunberg calls for climate action in Alberta

Edmonton police estimated the size of the crowd at about 4,000

Zantac, the over-the-counter heartburn drug, pulled in Canada, U.S.

Health Canada also investigates possible carcinogen in some ranitidine drugs

B.C. public safety minister says cannabis edibles not in stores til January

Mike Farnworth says he wants regional issues considered when it comes to licensing

Most Read