Ticketmaster to pay $4.5M for misleading prices

Officials found Ticketmaster’s advertised prices did not reflect the true cost to the consumer

Ticketmaster tickets and gift cards. (THE CANADIAN PRESS/AP, Paul Sakuma)

The Competition Bureau says Ticketmaster will pay $4.5 million in penalties and associated costs to settle a case investigating misleading pricing claims for its online ticket sales.

The bureau said Thursday that Ticketmaster LLC, TNow Entertainment Group Inc. and Ticketmaster Canada LP will pay a $4-million penalty and $500,000 for the bureau’s investigation costs.

The companies will also create a compliance program as part of a consent agreement.

The news comes after the bureau found Ticketmaster’s advertised prices did not reflect the true cost to the consumer as the online ticket service added mandatory fees later in the purchasing process that often added more than 20 per cent to the cost and in some cases over 65 per cent.

The bureau found the initial prices misleading despite consumers seeing the additional fees before completing their transaction.

Commissioner Matthew Boswell said Canadians should be able to trust that they will pay the advertised prices when purchasing tickets online.

“The bureau expects all ticket vendors to take note and review their marketing practices, knowing that the bureau continues to examine similar issues in the marketplace and will take action as necessary,” Boswell said in a statement.

Ticketmaster said Thursday it is committed to leading in consumer safety and transparency and has adopted practices to protect Canadians.

It said it clearly discloses if tickets are being sold at the original face value or are being resold at prices that may be above or below face value

The company also bans the practice of listing tickets for sale at inflated prices before they are even purchased and identifies if it is the official primary ticket marketplace for an event.

The Canadian Press

Like us on Facebook and follow us on Twitter

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

A second wave of COVID-19 is probable, if history tells us anything

B.C.’s top doctor says that what health officials have learned this round will guide response in future

Alert Bay: COVID-19 cases go from 30 to zero thanks to health and emergency planning

Dr. Cutfeet says community leadership set Alert Bay up for success

Kwakiutl First Nation cautiously eases restrictions around COVID-19; Gwa’sala-‘Nakwaxda’xw to remain locked down for now

Both First Nations near Port Hardy have no COVID-19 cases, and are prioritizing community safety

Pacific Coastal Airlines will resume service next month

‘We are pleased to confirm that we will be resuming scheduled service on June 1, 2020’

MP Rachel Blaney feels low-income boost for seniors falls short, but is pleased with the support for commercial fishers

‘Seniors in our communities have been asking for help with additional costs due to COVID-19’

LIVE: Procession to honour Snowbirds Capt. Jennifer Casey comes to Halifax

Snowbirds service member died in a crash in Kamloops one week ago

RCMP facing ‘systemic sustainability challenges’ due to provincial policing role

Provinces, territories and municipalities pay anywhere from 70 to 90 per cent of the cost of the RCMP’s services

One man dead after standoff with Chilliwack RCMP

The Independent Investigations Office of B.C. is investigating the RCMP’s role in the death

B.C. employers worry about safety, cash flow, second wave in COVID-19 restart

A survey found 75 per cent of businesses worry about attracting customers

Ex-BC Greens leader Andrew Weaver says province came close to early election

Disagreement centred on the LNG Canada project in northern B.C.

Canada’s NHL teams offer options to season-ticket holders

Canadian teams are offering refunds, but also are pushing a number of incentives to let them keep the money

B.C. premier says lessons to learn from past racism during response to pandemic

B.C. formally apologized in the legislature chamber in 2008 for its role in the Komagata Maru tragedy

Snowbirds to remain at Kamloops Airport indefinitely after fatal crash

small contingent of the Snowbirds team is staying in Kamloops, acting as stewards of the jets

Oak Bay man stumbles upon eagle hunting seal, grabs camera just in time

The eagle did ‘a perfect butterfly stroke to shore’ with its prey, photographer says

Most Read