(The Canadian Press)

(The Canadian Press)

VIDEO: Shoppers like self-checkout lanes at the grocery store, survey suggests

Grocery Experience National Survey Report suggests most grocery shoppers spend 32 minutes per visit

A new survey suggests most grocery shoppers spend 32 minutes per visit and approve of those automated self-checkout lanes.

The study out of Halifax’s Dalhousie University underscores that the “worst part” of shopping for many consumers is waiting for a cashier, says lead investigator and professor Sylvain Charlebois, who predicted even more grocery technology is on the horizon.

The management professor says he was surprised shoppers spent such little time per visit and shopped only 1.29 times a week, noting that’s less time and less frequent than similar studies on U.S. shoppers.

At the same time, it seems self-checkouts are becoming increasingly popular, with 25.1 per cent of shoppers “strongly agreeing” and 29.6 per cent “somewhat agreeing” that they are a good idea. Another 20.3 per cent were indifferent.

The Grocery Experience National Survey Report took place over three days in October 2018, and surveyed a controlled sample of 1,053 people online in both English and French. The margin of error is 3.1 per cent, 19 times out of 20.

Charlebois said the study encompassed stores that dedicate the majority of their footprint to food, including chain supermarkets, small independents, butchers and bakeries. The findings were set to be released Tuesday.

READ MORE: B.C. wine industry disappointed over USMCA-related grocery store sales changes

He said shoppers seem to like variety, with the average Canadian noting they regularly visit at least two different stores.

“It’s certainly good news for competition, for independents (and) small stores. I suspect that Canadians are curious, they want to go to a place where they can find lots of different products,” he said, adding that the survey did not ask about the types of store most frequented.

Consumers also said they want more human interaction, which seemed to run counter to an apparent affinity for self-checkout. But it could just come down to the type of staff interaction they want, said Charlebois.

“The end of their experience, which is probably the worst part of grocery shopping — paying for your food, waiting in line, reading the first page of the National Enquirer — those are things people just don’t want to do,” said Charlebois, whose study found 11.1 per cent of respondents always use self-checkout, and 54.9 per cent occasionally use self-checkout.

“But when there is a situation where there’s some confusion, or consumers are a little bit lost, they want that human interaction. That’s why that assistance factor seems to be quite high.”

Still, he notes increasing automation runs the risk of pushing consumers out of the store in favour of online shopping.

“There’s a bit of a balance there. As a grocer you want to humanize the experience because that’s something you can’t replicate online,” he said. “And the other thing you cannot replicate online, which is actually making grocers lose sleep at night, is impulse buying.”

About half of the respondents, 49.4 per cent, said they had never bought groceries online and were not planning to, while another 34.3 per cent said they were considering it.

Canada’s first self-checkout lane appeared in 2000, when the technology was somewhat cumbersome, said Charlebois.

Cassandra Szklarski, The Canadian Press

Like us on Facebook and follow us on Twitter

Just Posted

Things are looking up for Vancouver Island as zero COVID-19 cases have been reported for the first time since October. THE CANADIAN PRESS/Darryl Dyck
Island records zero new COVID-19 cases for the first time since October

For the first time since October, the province is reporting zero new… Continue reading

Black Press Media file
Port Hardy RCMP on the hunt for porta-pottie arsonist

The porta-potties were lit on fire early in the morning on June 13

Eke Me-Xi students enjoy a field trip to Malcolm Island. (Submitted photos)
Eke Me-Xi Learning Centre takes field trip to Malcolm Island

Once at Bere Point, students made themselves at home in the day-use area

Mount Waddington Regional Fall Fair logo
Mount Waddington Regional Fall Fair cancelled again due to COVID-19 restrictions

The 2022 fall fair is still scheduled to take place in Port Hardy

North Island Gazette
EDITORIAL: What to do about homelessness in Port Hardy

‘people suffering from homelessness deserve to be treated with dignity and compassion’

A small pod of Pacific white-sided dolphins pass by close to shore in Campbell River June 16, 2021. Still capture from video courtesy of Kimberly Hart
VIDEO: Dolphin sunset captured from Vancouver Island shore

Spectacular setting for view of travelling pod of Pacific white-sided dolphins

Karl and Stephanie Ann Johanson were thrilled to spot a pair of Sandhill Cranes in the Panama Flats this month, an unusual appearance for such birds. (Photo by Stephanie Ann Johanson)
WATCH: Sandhill cranes an unusual, joyful sight in South Island parkland

These birds don’t often touch down on their way between northern B.C. and Mexico

Police are asking for public assistance in locating Anthony Graham who has been charged with the murders of Kamloops brothers Carlo and Erick Fryer. (RCMP photo)
2 charged, suspect at large in killings of B.C. brothers linked to gang activity: RCMP

Kamloops brothers Erick and Carlo Fryer were found deceased in May on a remote Okanagan road

(V.I. Trail/Google Maps)
Now 90% complete, Vancouver Island trail forges new funding parnership

Victoria Foundation takes on Vancouver Island Trail Association; fund valued at $40,000

Albert Health Minister Tyler Shandro and Alberta Premier Jason Kenney unveil an opening sign after speaking about the Open for Summer Plan and next steps in the COVID-19 vaccine rollout, in Edmonton, Friday, June 18, 2021. THE CANADIAN PRESS/Jason Franson
Alberta 1st province in Canada to lift all COVID-19 public health restrictions

70.2% of eligible citizens 12 and older in the province have received a dose of the vaccine

Fraser Health registered nurse Ramn Manan draws a dose of the Pfizer COVID-19 vaccine into a syringe at a walk-up vaccination clinic at Bear Creek Park, in Surrey, B.C., on Monday, May 17, 2021. THE CANADIAN PRESS/Darryl Dyck
‘Honour our fathers’ with COVID-19 vaccine protection, B.C. urges

109 new cases Friday, 75 per cent of 12 and up immunized

Freighters have becomd abundant in the Trincomali Channel on the east side of Thetis Island.
Nanaimo ponders taking on waste from nearby anchored freighters

Vancouver-based Tymac petitioning the Regional District of Nanaimo to accept waste at its landfill

(Paul Henderson/ Chilliwack Progress)
Trutch Avenue in Chilliwack to be renamed to remove racist taint

New name to have Indigenous significance as Chilliwack takes new step toward reconciliation

Canadian Prime Minister Justin Trudeau is seen during a joint news conference following the EU-Canada Summit, in Brussels, Belgium, Tuesday June 15, 2021. Trudeau says Canada is on track now to have 68 million doses delivered by the end of July, which is more than enough to fully vaccinate all 33.2 million Canadians over the age of 12. THE CANADIAN PRESS/Adrian Wyld
Vaccine deliveries enough to fully vaccinate all eligible Canadians by end of July

Three in four eligible Canadians now have their first dose, nearly one in five fully vaccinated.

Most Read