Fender partners with B.C. music store for new experience

Fender released a new shopping experience for guitar connoisseurs

Gone are the days of shopping for a new guitar in a dark music store; Fender has released a new retail experience.

Wentworth Music’s Kelowna location is one of two stores in Canada to partner with the famous guitar company.

“We understand the long term of what needs to happen and inspire musicians, and Fender has really hit the nail on the head,” said Dale Wentworth, founder and owner of Wentworth Music. “A lot of stores look look like a pawn shop. But this (display) is really bright.”

Wentworth Music has been family owned and operated for 50 years and has watched their competition fall from 12 stores to now one.

“It’s been a lot of hard work and there are a lot of family members that are involved in the business that put in unpaid hours. Because we are family owned and operated I think that it shows a testament of putting in the effort and not just looking into the benefit,” Wentworth said. “There will always be people who will want to have a guitar and aspire to be a guitar player, or they’ll hang it on the wall in their living room, it’s art for some people.”

RELATED: Randy Bachman discusses the future of guitars

Fender chose their long-time partner in Kelowna to bring a luxury retail shopping experience to musical connoisseurs and novices.

The clean eye-level guitar racks are meant to be more welcoming to customers where they can easily pick up a guitar and try it out without the help of anyone to find the right fit.

“The reason for this program was when we went out into the retail industry there were lots (of guitars) on the walls but not on the floors. We want to maximize space and elevate the product,” said Jessica Hoyt Protheroe, Wentworth Music vice-president of sales.

RELATED: JUNO president and Kelowna native Allan Reid receives award

Although it has been reported that guitar sales are dropping, from $1.5 million sold annually to just over $1 million annually by Geoff Edgers who covered the guitar industry for the Washington Post.

Fender says that they aren’t going anywhere, with a new app to make learning the guitar easy for those that want to learn. Along with this new experience they say the guitar will always be relevant in a digitally obsessed world.

To report a typo, email:
newstips@kelownacapnews.com
.


@sydneyrmorton
sydney.morton@kelownacapnews.com

Like us on Facebook and follow us on Twitter.

 

Just Posted

Coroner’s inquest into fatal police shooting in Port Hardy begins in Campbell River

James Reginald Butters, 24, killed in 2015 after RCMP responded to call of male uttering threats

Forest fire 1.5 km from Sara Lake listed as out of control

While the fire is classified as out of control, they expect it to be under control imminently.

Salvation Army cribbage tournament brings joy to the Port Hardy community

“Everyone is always laughing and having a good time”

Port Hardy casting call

This is a paid gig $400 per person for the day.

62.5 pounder caught off north of Port Hardy

“It was a team effort to land this 62.5 lb fish”

VIDEO: Title of 25th Bond movie is ‘No Time to Die’

The film is set to be released in April 2020

New study suggests autism overdiagnosed: Canadian expert

Laurent Mottron: ‘Autistic people we test now are less and less different than typical people’

UPDATED: Victoria father takes stand, denies killing young daughters

Andrew Berry pleaded not guilty to the December 2017 deaths

Trans Mountain gives contractors 30 days to get workers, supplies ready for pipeline

Crown corporation believes the expansion project could be in service by mid-2022

Rosemount cooked diced chicken linked to listeria case in B.C.

The symptoms of listeria include vomiting, nausea, fever, muscle aches

B.C. seniors allowed more choice to stay in assisted living

Province doesn’t need to wait for a complaint to investigate care, Adrian Dix says

Retired B.C. fisherman wins record $60M Lotto Max jackpot

Joseph Katalinic won the biggest Lotto Max prize ever awarded

Island manslaughter suspect found not guilty in Supreme Court

Court accepts accused’s argument of self-defence for 2017 incident in Courtenay

Most Read