Ahoy-coastal communities get boating boost

Coastal communities in BC will get a boost to economies with new website.

  • May. 30, 2015 5:00 a.m.

Coastal communities in British Columbia are about to get a boost to their economies.  A new website has been launched devoted to attracting marine tourists to BC coastal waters and its communities.

AHOY BC will lure visitors to British Columbia’s coast with vivid photos, suggested routes, inter-active trip planning and things to do in every coastal community.

Each coastal region will have its own section where visitors can select marinas and communities to visit, find services and learn what each community has to offer.  The AHOY BC brand aims to align with the Provincial tourism brand and its ‘Wild at Heart’ brand essence.  Few places on earth can offer an experience of wild, living coastal waters with services and amenities never too far away.

Until now, every travel region in the province had a marketing organization, except the sea.  AHOY BC markets the marine travel region.  According to David Mailloux, chair of BC Ocean Boating Tourism Association, “The tourist in a boat has very different needs than the tourist in a car. The launch of the AHOY BC website makes British Columbia a world leader.  No other place recognizes the marine tourism market like we do, and no other place can offer our mix of amenities and wild nature.

“The marine tourism sector is a $200 million dollar a year industry. The need to market the coast as a world-class boating destination has been recognized for many years.  Nearly $25 million has been spent on marina expansions on BC’s coast over the past six years.  AHOY BC adds value to this investment by, as Project Manager Michael McLaughlin put it, “putting more boats in berths”

Destination British Columbia, the Crown Corporation responsible for destination marketing, supported the birth of AHOY BC through the planning and building stages. Additional funds came from Island Coastal Economic Trust, Coast Sustainability Trust and Northern Development Initiatives Trust. BC boaters should be happy about this site, too.  The website includes guides on environmental stewardship, safe boating, fishing, BC Marine Parks, Aboriginal tourism and has lots of links to things to do.   As Mailloux says, “The site opens up the opportunity to explore new places. But, the biggest lure will be to people who have never been here.  Wait until the world sees what we have to offer.”

According to Project Manager McLaughlin, “Until now, the marine tourism sector had little opportunity to collaborate in a BC coastal brand that markets our super, natural coast as a destination product.  Collaborative marketing will increase appeal and attract more tourists.

“Working with the private sector, AHOY BC hopes to expand the season of travel and stimulate more boating in northern and remote regions”.

Mailloux says the response to the initiative has been overwhelmingly positive. “Over 150 marinas and harbours and more than 40 communities responded to our requests for information. Over 90 of marinas surveyed said collaborative marketing will benefit their business.”

More at www.ahoybc.com.

 

Just Posted

Black Press file photo
RCMP seek suspect in Vancouver Island-wide crime spree

Crimes stretched from Deep Bay to Qualicum, Ladysmith, Chemainus and Youbou

Things are looking up for Vancouver Island as zero COVID-19 cases have been reported for the first time since October. THE CANADIAN PRESS/Darryl Dyck
Island records zero new COVID-19 cases for the first time since October

For the first time since October, the province is reporting zero new… Continue reading

Black Press Media file
Port Hardy RCMP on the hunt for porta-pottie arsonist

The porta-potties were lit on fire early in the morning on June 13

Eke Me-Xi students enjoy a field trip to Malcolm Island. (Submitted photos)
Eke Me-Xi Learning Centre takes field trip to Malcolm Island

Once at Bere Point, students made themselves at home in the day-use area

Mount Waddington Regional Fall Fair logo
Mount Waddington Regional Fall Fair cancelled again due to COVID-19 restrictions

The 2022 fall fair is still scheduled to take place in Port Hardy

Marco Mendicino, Minister of Immigration, Refugees and Citizenship during a press conference in Ottawa on Thursday, May 13, 2021. THE CANADIAN PRESS/Sean Kilpatrick
Canada to welcome 45,000 refugees this year, says immigration minister

Canada plans to increase persons admitted from 23,500 to 45,000 and expedite permanent residency applications

FILE – Most lanes remain closed at the Peace Arch border crossing into the U.S. from Canada, where the shared border has been closed for nonessential travel in an effort to prevent the spread of the coronavirus, Thursday, May 7, 2020, in Blaine, Wash. The restrictions at the border took effect March 21, while allowing trade and other travel deemed essential to continue. (AP Photo/Elaine Thompson)
Feds to issue update on border measures for fully vaccinated Canadians, permanent residents

Border with U.S. to remain closed to most until at least July 21

A portion of the George Road wildfire burns near Lytton, B.C. in this Friday, June 18, 2021 handout photo. THE CANADIAN PRESS/HO, BC Wildfire Service *MANDATORY CREDIT*
Blaze near Lytton spread across steep terrain, says BC Wildfire Service

Fire began Wednesday and is suspected to be human-caused, but remains under investigation

Blair Lebsack, owner of RGE RD restaurant, poses for a portrait in the dining room, in Edmonton, Friday, June 18, 2021. Canadian restaurants are having to find ways to deal with the rising cost of food. THE CANADIAN PRESS/Jason Franson
Canadian restaurateurs grapple with rising food costs, menu prices expected to rise

Restaurants are a low margin industry, so there’s not a lot of room to work in additional costs

RCMP crest. (Black Press Media files)
Fort St. John man arrested after allegedly inviting sexual touching from children

Two children reported the incident to a trusted adult right away

A Lotto 6/49 ticket purchased in Parksville for the June 19, 2021 draw is a $3M winner. (Submitted photo)
Winning Lotto 6/49 ticket worth $3M purchased on Vancouver Island

Lottery prize winners have 52 weeks to claim jackpot

Barbara Violo, pharmacist and owner of The Junction Chemist Pharmacy, draws up a dose behind vials of both Pfizer-BioNTech and Oxford-AstraZeneca COVID-19 vaccines on the counter, in Toronto, Friday, June 18, 2021. An independent vaccine tracker website founded by a University of Saskatchewan student says just over 20 per cent of eligible Canadians — those 12 years old and above — are now fully vaccinated. THE CANADIAN PRESS/Nathan Denette
At least 20% of eligible Canadians fully vaccinated, 75% with one dose: data

Earlier projections for reopening at this milestone didn’t include Delta variant

This undated file photo provided by Ernie Carswell & Partners shows the home featured in the opening and closing scenes of The Brady Bunch in Los Angeles. Do you know the occupation of Mike Brady, the father in this show about a blended family? (Anthony Barcelo/Ernie Carswell & Partners via AP, File)
QUIZ: A celebration of dad on Father’s Day

How much do you know about famous fathers?

Emily Steele holds up a collage of her son, 16-year-old Elijah-Iain Beauregard who was stabbed and killed in June 2019, outside of Kelowna Law Courts on June 18. (Aaron Hemens/Capital News)
Kelowna woman who fatally stabbed teen facing up to 1.5 years of jail time

Her jail sentence would be followed by an additional one to 1.5 years of supervision

Most Read