Beyond Meat, an American veggie burger company, has caught the attention of Canadian beef producers. (Black Press Media files)

Canada well-positioned to benefit from non-meat alternatives: Beyond Meat founder

The burger patties and sausages of the Californian company that are made from plant proteins have stormed the market

The transition from animal meat to plant-based alternatives will unleash a new era of agricultural productivity and Canada is well-positioned to benefit, Beyond Meat founder Ethan Brown said Tuesday.

The burger patties and sausages of the Californian company that are made from plant proteins have stormed the market, and even the stock market since the company’s listing last month on the Nasdaq composite.

Beyond Meat sells products made from peas, canola oil, mung beans and rice protein that contain no soy, gluten or genetically modified foods.

Brown took part in a discussion on “The Next Agri-Food Revolution” at the Montreal Conference of the International Economic Forum of the Americas.

In addition to the health benefits of his products, he believes that if water and farmland can be used to grow vegetables and other plant foods, the amount of food for human consumption will be exponential.

He pointed to a study indicating that a plant-based burger requires 99 per cent less water and 93 per cent less arable land to produce, not to mention reducing greenhouse gas emissions.

Canada can take advantage of this windfall, he said, citing the provinces of Manitoba and Saskatchewan, where farmland is vast.

There are so many possibilities with the food products used by Beyond Meat, including yellow peas and mustard seeds.

“You have the ability to grow them in abundance,” said Brown, whose father teaches at the Faculty of Agriculture and Environmental Sciences at McGill University.

In Canada, the A&W fast food chain offers a hamburger containing a Beyond Meat patty, which is now available in many grocery stores.

Not wanting to be left behind, Tim Hortons has begun testing three new Beyond Meat lunch sandwiches and could distribute them across Canada by the end of the summer.

READ MORE: Beyond Meat goes public as sales of plant-based meats rise

READ MORE: Fast food chains look to capitalize on vegetarian, vegan trend

The Canadian Press


Like us on Facebook and follow us on Twitter.

Just Posted

Aftershock soccer tournament takes over Port Hardy fields

Around the clock matches were played in divisions ranging from tots to U18.

Eke Me-Xi Learning Centre’s 2018-2019 graduating class

The Eke Me-Xi Learning Centre is located on the Tsulquate reserve in the North Island.

Skin deep: A look inside the ink behind Beacon Tattoo

Patrick Berube, owner of Beacon Tattoo, spends most of his Tuesdays at… Continue reading

Second recreational cannabis shop opens its doors in Port Hardy

Pacificanna owner Darren Saunders was excited to finally see his family-run business open up shop.

Bradshaw’s Photo Highlight: A lone crow landing beside an eagle

“I saw an eagle just sitting there, but I had a feeling it wouldn’t be there long as I got closer”

VIDEO: Driver doing laps in busy Vancouver intersections nets charges

Toyota Camry spotted doing laps in intersection, driving towards pedestrians

Every situation is different, jurors hear at coroners inquest into Oak Bay teen’s overdose death

Pediatrician says involuntary treatment necessary following overdose, opioid use

Nanaimo man gets jail time for posting explicit photos of ex-girlfriends

Man’s name cannot be revealed to protect victims’ identities

North Island thrift store robbed at knifepoint, say RCMP

Suspect fled on bicycle following Tuesday stick-up

RCMP across Canada to soon unionize, according to B.C. mayor

A spokeswoman for RCMP headquarters in Ottawa says it’s not yet a done deal

Explicit sex-ed guide for adults mistakenly given to Creston elementary students

The booklet clearly states online and inside that the guide contains sexually explicit information

Driver has $240K McLaren impounded minutes after buying it in West Vancouver

Officers clocked the car travelling at 160 km/h along Highway 1 in a 90 km/h zone

UPDATE: RCMP arrest second person in North Island arson investigation

Police say suspects identified, house fire ‘not random’

Most Read