Image: Facebook/Vancouver Canucks Image: Facebook/Vancouver Canucks

Canucks help fight stigma of addiction in new public awareness campaign

The Vancouver Canucks hockey team and the Ministry of Mental Health and Addictions are joining together to combat stigma around substance use

The NHL’s Vancouver Canucks are helping launch a public awareness campaign to fight the stigma associated with substance abuse at a time when British Columbia is mired in an overdose crisis.

The provincial government’s campaign includes messages that will be broadcast on television, shown online, on social media and on billboards.

The campaign will be highlighted at Canucks home games and at other events at Rogers Arena, such as concerts, until June.

Judy Darcy, the minister of mental health and addictions, says the stigma surrounding addiction is leading to deaths in the province.

The public awareness campaign shows addiction can affect anyone and it asks people to stop seeing addiction as a “moral failure” and instead as a health issue.

British Columbia declared a public health emergency in 2016 because of the overdose epidemic.

Related: Canucks Playroom offers fun space for sick kids at BC Children’s Hospital

Related: Nine suspected fatal overdoses over five days

The latest figures from the BC Coroners Service recorded 1,208 fatal overdoses between January and October last year.

The powerful opioid fentanyl was detected in 999 of the confirmed and suspected deaths during that time, an increase of 136 per cent from the same period in 2016.

“Addiction is often a response to deep pain or trauma, and stigma drives our loved ones to act and live in dark silence,” Darcy said Monday in a statement. “We need to knock down the walls of silence and encourage courageous conversations between friends, family and co-workers struggling with substance use, so they feel supported in seeking treatment and recovery.”

Kirk McLean, a retired Canucks goaltender, said people are losing family members, friends and neighbours.

“It’s been absolutely devastating to watch this crisis unfold right in our backyard,” he said in a news release.

The Canadian Press

Like us on Facebook and follow us on Twitter.

Just Posted

Port Hardy RCMP’s second quarterly report

“There is a big jump from the first quarter to the second quarter”

Port Alice road under threat from wildfire

The fire was first discovered on Aug. 11 and is currently estimated at 10 hectares in size.

‘Beauty amongst such tragedy:’ B.C. photographer captures nature’s trifecta

David Luggi’s photo from a beach in Fraser Lake shows Shovel Lake wildfire, Big Dipper and an aurora

Vancouver Island woman to attempt historic swim across Juan de Fuca Strait today

Ultra-marathon swimmer Susan Simmons to attempt to swim from Victoria to Port Angeles and back

Suspect in Spiderman suit steals camera on Vancouver Island

Suspect in red and blue “onesie” caught on surveillance footage breaking into truck in Nanaimo

B.C. team stays alive in Little League World Series after another nail-biter

Surrey-based squad scored a 6-4 win over Mexico reps in Williamsport on Monday

Zeballos wildfire not getting any closer to town – BC Wildfire Service

Authorities optimistic about Zeballos; choppers grounded due to heavy smoke

Kids, seniors at risk as smoke from distant fires hangs over parts of B.C.

B.C. Centre for Disease Control says children’s lungs don’t fully develop until about age 10

B.C. mother charged in 7-year-old daughter’s death appears in court

The 36-year-old mother, of Langley’s Aaliyah Rosa, has been charged with second-degree murder

VIDEO: Teen soccer phenomenon Alphonso Davies to visit B.C. kids camp

The 17-year-old Vancouver Whitecap player is one of the youngest players in MLS history

New plan to lift more than two million people past the poverty line

Anti-poverty strategy will aim for 50 per cent cut in low-income rates: source

Liberals scrap lottery system for reuniting immigrants with their parents

Lottery for parent sponsorship to be replaced, more applications to be accepted

Most Read