(Pexels.com)

UPDATED: Competition Bureau sues Ticketmaster over ‘misleading’ ticket prices

Competition Bureau claims ticket giant inflates price from what was advertised by up to 65 per cent

Canada’s Competition Bureau is suing Ticketmaster for deceptive advertising, following a warning to end the marketing strategy last year.

In a statement Thursday, the Competition Bureau said it’s taking action against the ticket sales and distribution giant, as well as parent company Live Nation, for allegedly adding mandatory fees late into the sales transaction, inflating the price from what was advertised – in come cases by 65 per cent.

The mandatory fees imposed by Ticketmaster vary by ticket, and include “service fees”, “facility charges” and “order processing fees,” the Bureau claims.

The practice, called “drip pricing,” is misleading, the Bureau said, because consumers will always be forced to pay much higher prices than what is advertised.

The Bureau’s legal action against Ticketmaster comes seven months after ticket vendors were issued a warning to review its marketing strategies.

“Together, these actions send a strong signal to online retailers: consumers must have confidence that advertised prices are the ones they will pay,” John Pecman, Commissioner of Competition, said.

The Bureau has filed an application with the Competition Tribunal seeking, among other things, an end to the alleged deceptive marketing practices and an administrative monetary penalty.

In a statement to Black Press Media, Ticketmaster said it has long practiced transparency to enable informed purchases, and is committed to getting tickets into the hands of fans.

“Ticketmaster continues to work closely with Provincial governments to enhance consumer protection and provide the best ticketing experience for fans.”


@ashwadhwani
ashley.wadhwani@bpdigital.ca

Like us on Facebook and follow us on Twitter.

Just Posted

North Island Rising: Minority Rules – Women & Politics

Male politicians continue to out number female politicians in the North Island.

North Island Concert Society reports on a successful season

It was a successful season for the NICS in terms of increased attendance.

Bradshaw’s Photo Highlight: The Merry Widow Mountain trail

“Early morning light is best for photos of the face of the mountain”

Kwakwaka’wakw families march in Port Hardy in honour of MMIWG

Red dresses lined Market Street in honour of Murdered and Missing Indigenous Women and Girls.

20th Anniversary of Family Fishing Weekend coming to North Island

Choice of 14 events held on Vancouver Island and the Gulf Islands

VIDEO: Huge crowds gather in downtown Toronto for Raptors parade

Mayor John Tory declares it ‘We The North Day’ after team’s historic NBA title win

Feds announce $50M strategy to fight dementia

Emphasis is on prevention and and supporting caregivers

Federal Liberals’ plan to help first-time homebuyers to kick in weeks before election

Ottawa to pick up 5% of a mortgage on existing homes for households that earn under $120,000 a year

B.C. VIEWS: When farmland protection doesn’t protect farmers

Secondary residences aren’t mansions, families tell Lana Popham

Bombers down B.C. Lions 33-23 in season opener

Former Lion Andrew Harris leads Winnipeg with 148 rushing yards

Northern B.C. family remembers murdered Indigenous woman with memorial walk

Still no closure for Ramona Wilson’s family 25 years later

Monkey spotted on late-night jaunt in Campbell River

Conservation officers also apparently looking for cougar in the area

B.C. university to offer mentorship program for former youth in care

Students using the provincial tuition waiver program will soon be able to form a community at KPU

Cyclists competing in one of the toughest bike races on the planet pass through Fernie

Divide riders looking strong as they finish first leg of 4160 km race

Most Read