Salvation Army Food Bank in Prince Rupert has shelves that are almost bare. Due to the COVID-19 pandemic food supplies are short in most food banks throughout Canada. (Photo: K-J Millar/The Northern View)

COVID-19: Rogers to provide Food Bank Canada with one million meals

The Canadian media company is also launching a major awareness campaign

Food Banks Canada (FBC) directly supports 650 food banks, helping thousands of programs across the country, and some are at a critical point, when it comes to having enough food to provide for those in need.

With that in mind, FBC has announced a goal of raising $150 million to fund the public’s need for food for the next 90 days, and Rogers is stepping up in a big way.

The Canadian media company is donating one million meals and helping raise awareness of this urgent need through a national awareness campaign to help fill the shelves. It will also be launching a food bank awareness campaign that will reach more than 30 million Canadians each week across the country. Beginning this week and airing for the next four weeks, the public service announcements will air in high rotation across Rogers’ suite of media assets, driving donations by individuals and companies to foodbankscanada.ca to help ensure our neighbours living with food insecurity in communities across the country have enough food to make it through this public health crisis.

Additionally, through employee contributions and a corporate donation, Rogers will bring more than one million meals to families across Canada.

“During these challenging times, we all want to find ways of helping one another. Nobody should have to worry about where their next meal is coming from,” said Joe Natale, president and chief executive officer, Rogers. “Partnering with Food Banks Canada is one way our Rogers family of 25,000 team members can help. We hope to encourage fellow Canadians and other corporations to contribute in any way they can. Together we can all do our part to make these uncertain times a little easier.”

“While there is always a need, the increased demands of COVID-19 has made helping the most vulnerable people in our communities that much harder. I’m impressed with the devotion and the ingenuity of the food bank network but we can’t continue to offer these services to Canadians without support,” said Chris Hatch, CEO, Food Banks Canada. “We are very appreciative that our friends at Rogers have helped lean in and support us during this crisis. Every action matters now more than ever, as we try to put our collective arms around this growing, essential need.”

Canadians who can help make a contribution of any size are asked to visit foodbankscanada.ca to help reach Food Banks Canada’s goal of raising $150 million. Donations will support Food Banks Canada to provide local food banks with the resources they need to adapt their client delivery processes in light of social distancing, manage demand with a decrease in volunteer resources, purchase much-needed staples and help clients in quarantine situations by providing essential food supports to them in home.

Coronavirus

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

High-volume littering at Cape Scott draws ire from hiking groups

Popular Vancouver Island hiking spot not closing, but frustration about crowding grows

Kwa’lilas Hotel wins award from TripAdvisor

The Kwa’lilas Hotel opened its doors to the public back in 2017.

Three active COVID-19 cases on Vancouver Island

Since July 24, Central island has had five new cases, North one, South none

Alert Bay tested for COVID-19 antibodies, results prove efforts were effective

Just 3.7 per cent of people tested have the antibody

BC Parks acquires private land in Cape Scott Provincial Park

Land previously held by B.C. land and cattle mogul Rudy Nielsen

B.C. records new COVID-19 death, 85 more cases; Horgan calls on celebrity help

This brings the total number of active confirmed cases to 531 across the province

Horvat scores 2 as Vancouver Canucks beat Blues 5-2 in NHL playoff opener

Game 2 in best-of-seven series goes Friday night

Old-growth forest defenders in Campbell River call for B.C. forest minister’s resignation

Protestors outside North Island MLA’s office ask government to stop old-growth logging

Teachers to get 2 extra days to prepare for students’ return, now set for Sept. 10

Students will first start with orientation and learn rules of COVID-19 classroom policies

SFU to drop ‘Clan’ varsity team name

The ‘Clan’ name is shortened from ‘Clansmen,’ and was introduced roughly 55 years ago

New Tory leader must build a strong team in Commons and for the campaign: Scheer

Scheer marked his final day in the House of Commons today as leader of the Opposition

B.C. to hire 500 more COVID-19 contact tracers ahead of fall

Contract tracers add an ‘extra layer’ in the fight against the novel coronavirus

More than $800,000 in suspected cocaine seized from ship near Victoria

RCMP Dive Team suspects more narcotics had been stored below ship’s waterline

Feds commit $305M in additional funds for Indigenous communities during COVID-19

Money can be used to battle food insecurity and support children and mental health

Most Read