FILE - In this March 15, 2013, file photo, a Facebook employee walks past a sign at Facebook headquarters in Menlo Park, Calif. The San Jose Mercury News reports Saturday, March 17, 2018 that building permits compiled by Buildzoom show Facebook plans to erect the 465,000 square-foot (43,200 square-meter) building at its campus in Menlo Park, Calif. (AP Photo/Jeff Chiu, File)

Facebook’s Zuckerberg admits mistakes in privacy scandal

Zuckerberg admits to privacy scandal involving a Trump-connected data-mining firm, but no apology

Breaking five days of silence, Facebook CEO Mark Zuckerberg admitted mistakes and outlined steps to protect user data in light of a privacy scandal involving a Trump-connected data-mining firm.

Zuckerberg said Wednesday that Facebook has a “responsibility” to protect its users’ data and if it fails, “we don’t deserve to serve you.”

But Zuckerberg stopped short of apologizing.

RELATED: How Facebook likes could profile voters for manipulation

And he wrote “what happened” instead of “what we did,” leaving Facebook one step removed from responsibility.

Richard Levick, chairman of the crisis-management firm Levick, gave Zuckerberg’s response a “B-” grade, in part because of how late it came.

Zuckerberg and Facebook’s No. 2 executive, Sheryl Sandberg, had been quiet since news broke Friday that Cambridge Analytica may have used data improperly obtained from roughly 50 million Facebook users to try to sway elections. Cambridge’s clients included Donald Trump’s general-election campaign.

Facebook shares have dropped some 8 per cent, lopping about $46 billion off the company’s market value, since the revelations were first published.

Even before the scandal broke, Facebook has already taken the most important steps to prevent a recurrence, Zuckerberg said. For example, in 2014, it reduced access outside apps had to user data. However, some of the measures didn’t take effect until a year later, allowing Cambridge to access the data in the intervening months.

Zuckerberg acknowledged that there is more to do.

RELATED: Privacy watchdog to explore Facebook leak

In a Facebook post on Wednesday, Zuckerberg said it will ban developers who don’t agree to an audit. An app’s developer will no longer have access to data from people who haven’t used that app in three months. Data will also be generally limited to user names, profile photos and email, unless the developer signs a contract with Facebook and gets user approval.

In a separate post, Facebook said it will inform people whose data was misused by apps. Facebook first learned of this breach of privacy more than two years ago, but hadn’t mentioned it publicly until Friday.

The company said it was “building a way” for people to know if their data was accessed by “This Is Your Digital Life,” the psychological-profiling quiz app that researcher Aleksandr Kogan created and paid about 270,000 people to take part in. Cambridge Analytica later obtained information from the app for about 50 million Facebook users, as the app also vacuumed up data on people’s friends — including those who never downloaded the app or gave explicit consent.

Chris Wylie, a Cambridge co-founder who left in 2014, has said one of the firm’s goals was to influence people’s perceptions by injecting content, some misleading or false, all around them. It’s not clear whether Facebook would be able to tell users whether they had seen such content.

Cambridge has shifted the blame to Kogan, which the firm described as a contractor. Kogan described himself as a scapegoat.

RELATED: Liberals tried pilot project with Facebook data whistleblower in 2016

Kogan, a psychology researcher at Cambridge University, told the BBC that both Facebook and Cambridge Analytica have tried to place the blame on him, even though the firm ensured him that everything he did was legal.

“One of the great mistakes I did here was I just didn’t ask enough questions,” he said. “I had never done a commercial project. I didn’t really have any reason to doubt their sincerity. That’s certainly something I strongly regret now.”

He said the firm paid some $800,000 for the work, but it went to participants in the survey.

“My motivation was to get a dataset I could do research on,” he said. “I have never profited from this in any way personally.”

Authorities in Britain and the United States are investigating.

David Carroll, a professor at Parsons School of Design in New York who sued Cambridge Analytica in the U.K., said he was not satisfied with Zuckerberg’s response, but acknowledged that “this is just the beginning.”

He said it was “insane” that Facebook had yet to take legal action against Cambridge parent SCL Group over the inappropriate data use. Carroll himself sued Cambridge Friday to recover data on him that the firm had obtained.

Sandy Parakilas, who worked in data protection for Facebook in 2011 and 2012, told a U.K. parliamentary committee Wednesday that the company was vigilant about its network security but lax when it came to protecting users’ data.

He said personal data including email addresses and in some cases private messages was allowed to leave Facebook servers with no real controls on how the data was used after that.

“The real challenge here is that Facebook was allowing developers to access the data of people who hadn’t explicitly authorized that,” he said, adding that the company had “lost sight” of what developers did with the data.

The Associated Press

Like us on Facebook and follow us on Twitter.

Just Posted

VIDEO: North Island Peewee Eagles unleash avalanche of goals against Peninsula in semi-final showdown

The two teams squared up on Sunday morning at the Chilton Regional Arena in Port McNeill.

North Island Seniors Housing Foundation takes the next step towards getting Trustee Road land

Seniors rejoice, Port Hardy council is very much in favour of helping… Continue reading

Port Hardy Volleyball club requests funding from Port Hardy council

The sport of Volleyball is alive and well in the North Island,… Continue reading

Should aquaculture programs be offered at North Island College in Port Hardy?

“I think it would be very timely to have an aquaculture program”

Island Health issues press release regarding Port Alice Health Centre service changes

Island Health will be hosting a community meeting in Port Alice Feb. 20 at 6 p.m. in the rec centre.

‘Our entire municipality is heartbroken’: Seven children die in Halifax house fire

A man and woman remained in hospital Tuesday afternoon, the man with life-threatening injuries

Island fossil makes it to the top of the provincial list

Courtenay’s elasmosaur will be added to the official Provincial Symbols of British Columbia

B.C. high school robotics team ranked first in the world for programming

The Surrey team was also named tournament finalists at VEX Robotics Competition on Feb. 1

Man shot dead in front of Kamloops hotel may be case of mistaken identity: RCMP

Rex Gill, 44, was not previously known to Kamloops police unlike second shooting victim

Vancouver Island boys high school basketball bragging rights on the line

Oak Bay, Nanaimo, Ladysmith and Victoria host Island championships this weekend

New tutorial ‘Whales in our Waters’ launched by BC Ferries

A new tutorial has been launched for mariners and the general public about whales in the Salish Sea

New trial ordered over banning whales, dolphins at Vancouver aquarium

Park board’s appeal reverses previous decision that found it had no right to implement a ban

Payless to close 248 Canadian stores, saying it’s ‘ill-equipped’ for market

The company will begin closing stores at the end of March

Make sure measles shots up to date, Public Health Agency says

Measles causes high fever, coughing, sneezing and a widespread painful rash

Most Read