A new public health campaign launched this week by the FNHA is aimed at delaying cannabis use and reducing the harms for young people, as well as expectant and breastfeeding mothers. (Submitted)

A new public health campaign launched this week by the FNHA is aimed at delaying cannabis use and reducing the harms for young people, as well as expectant and breastfeeding mothers. (Submitted)

First Nations Health Authority launches campaign on cannabis use

Ad messages focused on harm reduction for youth and women who are breastfeeding or pregnant

It’s a culturally informed approach to cannabis being taken this week by the First Nations Health Authority (FNHA).

A new FNHA ad campaign is aimed at delaying first cannabis use, and reducing the harms among young people as well as expectant and breastfeeding mothers.

“We recognize that each First Nation will have its own perspectives on regulations around the sale and use of cannabis,” said Grand Chief Doug Kelly, chair of the First Nations Health Council.

The marketing messages reinforce Indigenous strength, and are based on the principles of harm reduction.

With 43 per cent of the Indigenous population in B.C. under 25, the FNHA is taking the proactive step to provide some wellness and health information in the wake of cannabis legalization in Canada.

“This is a first step in addressing the potential consequences of cannabis legalization for our communities based on global best practices and traditional teachings,” said Evan Adams, Chief Medical Officer of the First Nations Health Authority. “It is a wellness-centered campaign built on Indigenous values of personal and family responsibility, healthy relationships, and a culture of choices.”

The new campaign reminds Indigenous youth and women that their culture and traditional values give them “the strength and ability” to make the best choices around their health.

READ MORE: Cannabis law enacted on FN land

Examples of the messages:

• My protection is Indigenous. Our teachings guide me to understand the impact cannabis has on me and my baby when I’m pregnant or breastfeeding.

• My patience is Indigenous. Our teachings guide me to reflect on the benefits of waiting until I’m older before trying cannabis.

The ads are geared to multi-media platforms, radio spots, and transit shelter ads across B.C. that will direct people to a cannabis web portal for information and FNHA resources.

The campaign at www.fnha.ca/cannabis is where First Nations people and communities along with health professionals and leadership “can access culturally appropriate tools, information and resources.”

READ MORE: Different approaches to cannabis


@CHWKjourno
jfeinberg@theprogress.com

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Quatsino First Nation is heading back to the polls. (Quatsino image)
Quatsino First Nation electing new chief and council

The ballot count will be broadcast over Zoom after polls close

Christmas decorations at Gus' Pub. (Opal Tesch photo)
Gus’ Bar and Grill gets into the holiday spirit

Gus’ Bar and Grill has been a fixture in Port McNeill since… Continue reading

Mike Aldersey, the Port McNeill base manager for West Coast Helicopters has been awarded the prestigious Agar/Stringer Award by the Helicopter Association of Canada. (Submitted photo)
Vancouver Island pilot receives coveted helicopter industry award

Port McNeill based Mike Aldersey is the recipient of the 2o2o Agar/Stringer Award given out to select few Canadians

The notice at Port Hardy Secondary School’s athletic track. (Zoe Ducklow photo)
SD85 school tracks closed to the public during school hours

To keep P.E. classes safe, the restriction went into effect Nov. 30

Shoebox Project logo
Donate now to the Campbell River/North Island Shoebox Project

There is just over a week to go in The Campbell River/North Island Shoebox Project campaign

Janet Austin, the lieutenant-governor of British Columbia, not seen, swears in Premier John Horgan during a virtual swearing in ceremony in Victoria, Thursday, Nov. 26, 2020. Horgan says he will look to fill gaps in the federal government’s sick-pay benefits program aimed at preventing the spread of COVID-19. THE CANADIAN PRESS/Jonathan Hayward
B.C. premier says province prepared to patch holes in new federal sick-pay benefits

Horgan said workers should not be denied pay when they are preventing COVID-19’s spread

Provincial health officer Dr. Bonnie Henry updates B.C.’s coronavirus situation at the legislature, Nov. 30, 2020. (B.C. government)
Hockey team brought COVID-19 back from Alberta, B.C. doctor says

Dr. Bonnie Henry pleads for out-of-province travel to stop

Victoria’s Royal Jubilee Hospital took in two COVID-19 patients from Northern Health as part of a provincial agreement. (Black Press Media file photo)
Victoria hospital takes in two COVID-19 patients from Northern Health

Royal Jubilee Hospital takes patients as part of provincial transport network

B.C. Premier John Horgan on a conference call with religious leaders from his B.C. legislature office, Nov. 18, 2020, informing them in-person church services are off until further notice. (B.C. government)
B.C. tourism relief coming soon, Premier John Horgan says

Industry leaders to report on their urgent needs next week

Natalie MacMaster and Donnell Leahy are inviting audiences into their home for ‘A Celtic Family Christmas’. (Submitted)
Natalie MacMaster coming to you through Cowichan Performing Arts Centre

Here’s your chance to enjoy the famed fiddler in an online show with her husband Donnell Leahy.

An RCMP cruiser looks on as a military search and rescue helicopter winds down near Bridesville, B.C. Tuesday, Dec. 1. Photo courtesy of RCMP Cpl. Jesse O’Donaghey
B.C. Mountie, suspect airlifted by Canadian Armed Forces from ravine after foot chase

Military aircraft were dispatched from Comox, B.C., say RCMP

Most Read