‘Honest mistake:’ RCMP says B.C. cannabis shop can keep image of legendary Mountie

Sam Steele wearing military, not RCMP uniform in image depicted in Jimmy’s Cannabis window

The RCMP say they “stand corrected” and Cranbrook business Jimmy’s Cannabis will not have to remove an image of legendary lawman Sam Steele displayed in one of their windows after all, after the RCMP consulted further with their historian, who informed them he is not wearing an RCMP uniform in the image.

BACKGROUND: RCMP asks new cannabis shop to remove image of Sam Steele

It’s been a high-profile week for Jimmy’s Cannabis Shop considering the store just opened its doors last Wednesday, with news that the store had been asked by the RCMP to take the photo of Sam Steele down due to copyright infringement making headlines nation wide.

Cannabis stores are mandated to have opaque window coverings to prevent onlookers from seeing in and owner Jeff Weaver opted to go with historical images for his stores instead of “uninviting” glazed glass or something along those lines.

Weaver originally agreed to take the photo down in the verbal conversation with a local officer, but after consulting a historian, he learned that the image of Steele he chose shows him wearing not a RCMP uniform but a military one.

“We are elated,” Weaver told the Townsman. “This is fantastic news that we are not impinging upon any trademark issues with the RCMP and we hope that Sam Steele the man will be the thing that’s celebrated from here on out.”

Today Cpl. Caroline Duval from RCMP media relations in Ottawa provided a statement confirming that Steele is in fact wearing a military uniform depicted on the window.

“The RCMP stands corrected on the statement that Sam Steele is wearing the uniform of the North West Mounted Police in the image used by the cannabis store. We had further discussions with our historian, who informed and corrected us on:

Superintendent Samuel Benfield Steele, Reg. No. 1 (O.40) was struck off the strength of the North-West Mounted Police on January 3, 1903.

The photograph of Sam Steele, from which the disputed image is derived, is from the portrait published in the frontispiece of Sam Steele’s autobiography “Forty Years in Canada” written in 1914 but due the outbreak of the First World War in August 1914, was not published until 1915.”

The RCMP statement explains that in 1914, Colonel Steele was the Officer in Command of Military District 10 in Winnipeg, MB. In the photo Weaver picked for his store Steele is wearing the uniform of a full Colonel in the Canadian Militia.

In the statement Duval said that the RCMP wishes to remind the public that “notwithstanding the correction and honest mistake, the name and image of the RCMP are protected under the intellectual property laws of Canada and requires prior authorization before any business or enterprise can use it.

Meaning that if Steele was depicted in RCMP regalia in the photo, Weaver would have had to officially request permission to use it, and had the request been denied, he would have had to remove it.



paul.rodgers@cranbrooktownsman.com

Like us on Facebook and follow us on Twitter

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Comments are closed

Just Posted

North Island College president to retire next year

North Island College’s president and CEO has officially announced his plans to… Continue reading

Scarlet Ibis sale falls through

Beloved pub and restaurant in Holberg, B.C. is back with previous owner

Fishing so far has been great this season in the north Island

‘I can’t think of a better way to spend Canada Day. This year I got to fish with two amazing guests’

UPDATE: Search suspended for missing Vancouver Island hiker

Searchers scoured Strathcona Park near Gold River for experienced 65-year-old on 40-kilometre trek

Port Hardy Fire Rescue hosts hands-on training

In total, 22 firefighters took part in the training weekend.

The pandemic is widening Canada’s workplace gender gap

Gender pay gap is incentivizing fathers to work while mothers watch children, a new B.C. study has found

Almost 99% less land in B.C. burned this year compared to 2018

2018 was the worst year on record for wildfires

B.C. orders Coastal GasLink to stop pipeline construction near protected wetlands

The 670-kilometre pipeline is planned to transport natural gas from northeast B.C. to Kitimat

B.C. tent camps persist as hotels, housing bought for homeless

Current estimate 40 camps, homeless counts stalled by COVID-19

Saanich junior hockey team drops Braves name, First Nations logo

Club moves on after 53-years with First Nations logo

VIDEO: Trio of orphaned Alberta grizzly bear cubs find new home at Vancouver zoo

The Alberta cubs’ mother was killed by hunters and would have otherwise been euthanized, zoo says

VIDEO: Racist ‘cotton’ comment by B.C. student generates outrage online, response by school

Administrator says ‘no doubt that implicit and overt discrimination is present’ in schools

Recent COVID-19 hotspots show ‘cases can reemerge at anytime’ in Canada, feds warn

Njoo said the recent increase in reproductive number brings home the importance of watching for outbreaks

One piper piping during the pandemic

Tribute to health care workers reaches the 100th performance

Most Read