The North Island has been selected to be part of a pilot project through Destination British Columbia’s new Remarkable Experiences Program.
Through this program, Destination BC will work with industry and offer enhanced professional development resources as part of its over arching focus on destination development.
The Remarkable Experiences Program will enable tourism operators to become experts in areas such as service design and digital marketing.
It will help tourism businesses deliver remarkable guest experiences that garner recommendations, referrals and repeat visits.
As it develops and implements this new program, Destination BC will explore opportunities to work collaboratively with its partners and provide hands-on support to tourism industry operators. Destination BC will begin by implementing pilots within each of the tourism regions which will help them learn about and improve the program delivery model. After the first pilots, they will assess the program, with the goal of scaling it out to all tourism businesses within the next three years.
In the North Island pilot, said Tourism Coordinator Joli White at the Regional District of Mountain Waddington meeting held March 17, Destination BC will be promoting wildlife viewing as a cluster experience with work being done at the operational and promotional levels.
“They’re looking at launching fairly quickly,” White said. The pilots will run between six and nine months and there is no cost to those featured.
“It could be a really exciting opportunity coming up,” she said.