Millennials more likely to attend Remembrance Day ceremonies: poll

Millennials more likely to attend Remembrance Day ceremonies: poll

Canadians between 18 and 34 are the ones most likely to pay their respects in person

A new survey suggests millennials are leading a gradual resurgence of interest when it comes to attending Remembrance Day ceremonies.

The poll conducted by Ipsos on behalf of Historica Canada found that 29 per cent of respondents plan to attend a ceremony to honour fallen soldiers on Nov. 11, up three per cent from last year and marking a return to recent highs established in 2015.

VIDEO: Canadian veterans fight to reinstate lifelong pensions

But the online survey suggests Canadians between 18 and 34 are the ones most likely to pay their respects in person.

The poll found 37 per cent of millennial respondents planned to attend a ceremony, well ahead of the 29 per cent of baby boomers over age 55 who were surveyed.

Just 23 per cent of survey participants aged between 35 and 54, classed as members of generation X, expressed an intention of going to an official ceremony.

Historica Canada says the surge in interest in attending Remembrance Day ceremonies may be the result of increased efforts to share veterans’ stories in schools and other public spaces, exposing younger generations to real-life accounts of time in combat.

Historica Chief Executive Officer Anthony Wilson-Smith said veterans relaying the horrors of war in person in Canadian schools, or sharing their anecdotes in online archives, have had a chance to make an impression on a demographic that often gets a “bad rap.”

Wilson-Smith said both the survey results and his own experience suggest millennials are engaged and patriotic, adding that ready access to information beyond Canada’s borders may also play a role.

“We’re more aware of our place in the world, and that translates into greater appreciation of sacrifice in a global context,” he said in a telephone interview.

The survey found that 73 per cent of participants have heard directly from veterans at some point in their lives.

Of those, 43 per cent said their exposure came either through a school presentation or through watching an archived account on film or online. Just 30 per cent said their interaction stemmed from conversation with a veteran they personally know.

Shifting demographics may also be driving the gradual rekindling of interest in Remembrance Day ceremonies, which appeared to hit a low back in 2008 when only 16 per cent of respondents to a survey held at the time indicated plans to attend one.

“We do see that very often, those who have come here from other countries have a greater appreciation for the values of this country and the things that people have gone through,” he said. “Because they come from countries, sometimes, that are war-torn themselves. They’re grateful for this peaceful environment here, but also how it came to be that way.”

Numbers from the Ipsos survey suggested, however, that plans to attend a ceremony did not necessarily equate with intentions of wearing a traditional red poppy.

Seventy per cent of millennial poll participants planned to don one compared to 72 per cent of gen X respondents and 88 per cent of those from the baby boomer bracket.

The survey of 1,003 Canadians was conducted online between Oct. 24 and Oct. 26. The polling industry’s professional body, the Marketing Research and Intelligence Association, says online surveys cannot be assigned a margin of error as they are not a random sample and therefore are not necessarily representative of the whole population.

Michelle McQuigge , The Canadian Press

Just Posted

Black Press file photo
RCMP seek suspect in Vancouver Island-wide crime spree

Crimes stretched from Deep Bay to Qualicum, Ladysmith, Chemainus and Youbou

Things are looking up for Vancouver Island as zero COVID-19 cases have been reported for the first time since October. THE CANADIAN PRESS/Darryl Dyck
Island records zero new COVID-19 cases for the first time since October

For the first time since October, the province is reporting zero new… Continue reading

Black Press Media file
Port Hardy RCMP on the hunt for porta-pottie arsonist

The porta-potties were lit on fire early in the morning on June 13

Eke Me-Xi students enjoy a field trip to Malcolm Island. (Submitted photos)
Eke Me-Xi Learning Centre takes field trip to Malcolm Island

Once at Bere Point, students made themselves at home in the day-use area

Mount Waddington Regional Fall Fair logo
Mount Waddington Regional Fall Fair cancelled again due to COVID-19 restrictions

The 2022 fall fair is still scheduled to take place in Port Hardy

A small pod of Pacific white-sided dolphins pass by close to shore in Campbell River June 16, 2021. Still capture from video courtesy of Kimberly Hart
VIDEO: Dolphin sunset captured from Vancouver Island shore

Spectacular setting for view of travelling pod of Pacific white-sided dolphins

Karl and Stephanie Ann Johanson were thrilled to spot a pair of Sandhill Cranes in the Panama Flats this month, an unusual appearance for such birds. (Photo by Stephanie Ann Johanson)
WATCH: Sandhill cranes an unusual, joyful sight in South Island parkland

These birds don’t often touch down on their way between northern B.C. and Mexico

Police are asking for public assistance in locating Anthony Graham who has been charged with the murders of Kamloops brothers Carlo and Erick Fryer. (RCMP photo)
2 charged, suspect at large in killings of B.C. brothers linked to gang activity: RCMP

Kamloops brothers Erick and Carlo Fryer were found deceased in May on a remote Okanagan road

(V.I. Trail/Google Maps)
Now 90% complete, Vancouver Island trail forges new funding parnership

Victoria Foundation takes on Vancouver Island Trail Association; fund valued at $40,000

Albert Health Minister Tyler Shandro and Alberta Premier Jason Kenney unveil an opening sign after speaking about the Open for Summer Plan and next steps in the COVID-19 vaccine rollout, in Edmonton, Friday, June 18, 2021. THE CANADIAN PRESS/Jason Franson
Alberta 1st province in Canada to lift all COVID-19 public health restrictions

70.2% of eligible citizens 12 and older in the province have received a dose of the vaccine

Fraser Health registered nurse Ramn Manan draws a dose of the Pfizer COVID-19 vaccine into a syringe at a walk-up vaccination clinic at Bear Creek Park, in Surrey, B.C., on Monday, May 17, 2021. THE CANADIAN PRESS/Darryl Dyck
‘Honour our fathers’ with COVID-19 vaccine protection, B.C. urges

109 new cases Friday, 75 per cent of 12 and up immunized

Freighters have becomd abundant in the Trincomali Channel on the east side of Thetis Island.
Nanaimo ponders taking on waste from nearby anchored freighters

Vancouver-based Tymac petitioning the Regional District of Nanaimo to accept waste at its landfill

(Paul Henderson/ Chilliwack Progress)
Trutch Avenue in Chilliwack to be renamed to remove racist taint

New name to have Indigenous significance as Chilliwack takes new step toward reconciliation

Most Read