WestJet hosted almost 1

A Christmas miracle for Fort Mac

For the fifth year in row, WestJet released its annual tear-jerker Christmas video and this year they stayed close to home.

An Albertan community in desperate need of a little magic, got a well-deserved Christmas miracle – thanks to WestJet.

For the fifth year in row, WestJet released its annual tear-jerker Christmas video and this year they stayed close to home.

WestJet went into the community for Fort McMurray and concocted a special surprise for families devastated by the May 2016 wildfire that saw the entire city evacuated.

“This year, we wanted Christmas to mean just a little bit more for the residents of Fort McMurray,” said Richard Bartrem, WestJet vice-president of marketing communications.

“WestJet is deeply connected to the community, which is why we wanted to show them how much we care. We were at the airport the day the fire hit town, and several WestJetters also lost their homes. This year’s Christmas miracle was an opportunity for WestJet to do what we do best – help connect a community, celebrate the season and bring a smile to peoples’ faces.”

WestJet hosted almost 1,000 local residents at a Snowflake Soiree at the end of November for a night they would never forget.

The party was full of surprises for families, including a variety of crafting activities, a performance by Canadian music superstar Johnny Reid and the of course the biggest surprise of all – special white boxes that floated down from the sky.

Each gift box contained personalized family portraits in a Christmas ornament and – WestJet flight vouchers for the entire family.

“I think it’s important for myself, all the people here, for the rest of the world, to show Fort McMurray that we care,” said Reid. “And that even in our darkest times, there are people out there that are going to show up and show them light, love and support.”

Among the Snowflake Soiree guests were seven families who received special gifts from WestJetters who heard the families’ stories and wanted to help by giving their own irreplaceable items.

These included an heirloom watch from the Second World War, a special snowboard and a childhood book with an encouraging message. View the families’ stories here.

“We know this will be a difficult Christmas for the community,” said Bartrem. “It’s important for us to show the people of Fort McMurray they are not forgotten.”

If you need a good cry today, Christmas Miracle: Fort McMurray Strong may be just for you.


Just Posted

Pacific Coastal Airlines in the hot seat at council meeting

Boothroyd noted Pacific Coastal Airlines “Give is larger than the size of our footprint.”

Ocean expedition explores never-before-seen depths on B.C.’s Central Coast

The expedition visited Bella Bella on their Central Coast route

North Island author Lucy Haché to launch second book at Café Guido in Port Hardy

‘Lucy Haché is a writer and adventurer of First Nations/Métis and Scottish/Irish descent’

North Island Farmers’ Market named Farmers Market of the Year!

The North Island Farmers’ Market Association takes home BC wide award.

Ottawa proposes restricted pot labels, packages

Packaging will include red stop sign with marijuana leaf and ‘THC’

How to keep local news visible in your Facebook feed

Facebook has changed the news feed to emphasize personal connections. You might see less news.

Golden Knights win 4-1, remain undefeated against Canucks

Vegas gets points from 12 players in dominating effort versus Vancouver

Alberta budget plans for Trans Mountain expansion

Finance Minister Joe Ceci says expected revenues will be factored into budget forecasts

Rescued Comox canoer credits those ‘at the right place, at the right time’

James Milne was rescued in a hypothermic state Sunday near Goose Spit

Proposed gun bill attacked by gun owners and shooting victims

The federal government tabled the bill today in order to tighten the sale and tracking of firearms

New anti-radicalization centre in the works for B.C.

Centre aims to help ‘vulnerable individuals on the path to radicalization’ before they turn to crime

B.C. bravery, public service honoured by Governor General Julie Payette

UVic basketball coach Kathryn Shields inducted into Order of Canada

Most Read