B.C. museum bites back at fast food giant

Greater Vernon Museum’s social media rant on McDonald’s advertisement gets noticed

Gabriel Newman was offended by the ad. So were other staff members at the Greater Vernon Museum and Archives.

Newman, the museum’s education coordinator, heard an ad on a Vernon radio station from fast food giant McDonald’s, saying spending $5 on a McDonald’s lunch was much better than spending $5 at a museum.

Newman posted his disgust with the ad on social media.

“I just think it was off-base,” said Newman. “We’re a non-profit organization. Don’t pick on non-profits.”

The advertisement – which was pulled by McDonald’s Canada late Thursday morning – featured a narrator saying you can get a museum tour for $5, followed by a woman playing a role of a museum tour guide and saying, ‘there were dinosaurs and then there weren’t. OK, then, exit through the gift shop.’

The narrator returns to inform listeners they could spend their $5 on a kid’s meal with a hamburger, fries and drink at participating restaurants.

Newman was interviewed by CBC Radio Thursday morning.

“I’m not sure what museum they (McDonald’s) were talking or thinking about,” he said. “I don’t think they’ve been to a museum.

“It implies that a museum is expensive, or a luxury item. I’m worried somebody that’s never been to a museum will think it’s out of their reach, and $5 really isn’t a lot.”

Related: MICHAELS: Bad McAd leaves a bad taste in my mouth

Part of the problem for Newman and the Greater Vernon Museum and Archives is the timing of this.

The ad came out the same week the museum started charging an admission fee for the first-time ever.

“It used to be admission by donation but now it’s $5,” said Newman. “But that’s good for all day.”

Numerous museums across the province shared in his outage of the ad.

“A museum is a place to learn about culture, history, traditions, and so much more. Comparing something like a $5 value meal to the value of education and intellectual growth is quite disheartening; however, we are encouraged to see that McDonald’s reacted so quickly in pulling this ad and apologizing to all Canadian museums,” wrote the Kelowna Museums Society.

Greater Vernon Museum and Archives is also working toward building a new facility. It houses an extensive history of the city and surrounding areas.

Just heard a McDonald's advertisement on 105.7 Sun FM Vernon inferring spending $5 at a museum was a waste of money when…

Posted by Greater Vernon Museum & Archives on Tuesday, January 9, 2018

The Canadian Museums Association (CMA) learned of the offending ad Wednesday and immediately contacted McDonald’s requesting the ad be removed. CMA also requested that McDonald’s consider beneficial ways to work with the museum sector.

McDonald’s Canada has apologized to Canadian museums.

Ben here in the office just got off the phone with McDonald's Canada's Communications team and has confirmed the ad in…

Posted by BC Museums Association on Thursday, January 11, 2018

To report a typo, email:
newstips@vernonmorningstar.com
.


@VernonNews
roger@vernonmorningstar.com

Like us on Facebook and follow us on Twitter.

Just Posted

Second annual Port McNeill & District Chamber of Commerce golf tournament

Golf Holes #2 and #6 are Hole-in-One opportunities, each with a cash prize of $25,000!

No taxes paid by Neucel, Doug Bondue Arena in Port Alice closes

“Neucel owes us a million dollars and it’s pretty hard to stay status quo when you’re short a million.”

Dragonboat society requests new location for 80 square foot storage shed in McNeill

“Part of my concern for using lot B is that it could become a parking lot for them…”

Klatt a force on the field – helps Bantam A Tyee’s win provincials

David Klatt played in every game last weekend down in Nanaimo.

Port McNeill releases in-depth Beach Drive landslide report

“It’s very positive,” said the town’s Public Works Foreman Julian Allen.

Average Canadian family spends 43% of income on taxes: study

Fraser Institute’s consumer report shows taxes accounting for larger chunk of income each year

Vehicle catches fire near Vancouver Island provincial park

Fire shut down Highway 4 in both directions

Get involved in the Great Canadian Bumble Bee Count

Environmental organization develops app to help with the nationwide count

Pesticides linked to bee deaths will be phased out in Canada, sources say

Neonicotinoids, or neonics, are a class of pesticides used by farmers and hobby gardeners alike

Wildfire smoke blankets B.C. and Alberta, prompting air quality advisories

About 25 new wildfires were sparked between Monday morning and midday Tuesday

Big bucks for painting of small B.C. town

A 1965 painting of Ashcroft by E. J. Hughes exceeded its pre-auction estimate at a recent sale.

Column: Mother orca’s display of grief sends powerful message

The grief of this orca mother may not be visible anymore, but we must not forget.

Seven people with ties to Red Scorpions gang arrested in B.C. drug bust

Delta police have secured 94 charges against seven people, including drug and firearm offences

Most Read