More than half a million has been raised in the 2012 Dry Grad campaign.
A total of $540,692 has been donated by BC Liquor Stores’ customers to support high schools throughout the province that are planning alcohol-free graduation events. The money collected will be used by local high school dry grad committees to plan alcohol-free graduation events and activities. The contributions by liquor store customers will supplement funds raised by parents, students and teachers who volunteer year-round to raise funds for dry grads.
The government liquor stores in Port McNeill and Port Hardy raised $2,417 and $5,393, respectively.
The Liquor Distribution Branch’s Support Dry Grad campaign first began in 2001, and more than $4.4 million has been donated by government liquor store customers. The campaign is part of the LDB’s corporate social responsibility program to promote the responsible use of beverage alcohol, a program that includes the prevention of underage drinking.