Molson Coors Canada is inviting British Columbians to snap a #beertanks selfie and post it if they happen to spot one of their tanks en route. (Submitted photo)

Big brew tanks headed for Chilliwack wrapped to look like beer cans

Snap a #beertanks selfie if you see massive tanks en route to Chilliwack

The marketing reps at Molson-Coors wanted to add some frothy fun into the mix as they co-ordinated the tricky transport of massive beer-brewing tanks to Chilliwack this month.

So they came up with a special hashtag — #beertanks — to lighten the load with a bit of levity.

Two of the larger brewing tanks will be wrapped with a Molson Canadian and Coors Light banner, making it appear from a distance as if two large cans of beer are being shuttled through traffic.

British Columbians are now invited to snap a “#beertanks selfie” and post it if they happen to spot one of the tanks en route, either by water or on land, to the new brewery site under construction in Chilliwack.

“The #beertanks adds some fun to the whole project,” said Ferg Devins, communication strategist supporting Molson-Coors Canada.

About 50 tanks of varying sizes were slated to arrive in Canada this week on a freighter.

Weeknight road closures in Chilliwack were slated to start on May 27 to accommodate the tank transport by road.

The pre-fabricated brewing tanks were to arrive the Surrey docks, to be barged up the Fraser River, and then transferred onto flatbed trucks to take them the remaining 12 kilometres to the new brewery site on Kerr Avenue in Chilliwack.

“We are very excited to be building two new breweries in Canada, the Fraser Valley brewery in Chilliwack and our new brewery in Longueuil, Quebec,” said Amy Michtich, chief supply officer for Molson-Coors Canada.

That makes for an exciting time for the planning team, in anticipation of the tanks’ arrival.

“It will be an impressive sight to see on water and land,” Michtich said.

READ MORE: The #BeerTanks are coming!

READ MORE: Brewery takes shape


@CHWKjourno
jfeinberg@theprogress.com

Like us on Facebook and follow us on Twitter.

Just Posted

North Island Mall revitalizes as new stores open

Dirom wants to “create a vibrant new space in the community by working together” with new business.

Three strong earthquakes reported off Vancouver Island

The quakes, all measuring more than 6.0 on the richter scale, were about 260 kilometres west of Tofino

2018 municipal election: Few surprises on Vancouver Island

16 incumbent mayors will continue in their positions for four more years

Mayoral results from across B.C.

Voters in 162 municipalities in B.C. set to elect mayor, council, school board and more

Every vote counts: 10 tightest races in B.C.’s municipal elections

Peachland saw their election decided by just one vote

B.C. sailor surprised by humpback whale playing under her boat

Jodi Klahm-Kozicki said the experience was ‘magical’ near Denman Island

Ovechkin has 4 points as Caps rough up Canucks 5-2

WATCH: Defending champs pick up impressive win in Vancouver

North Island Bantam Eagles win back to back games on the road, finish preseason with perfect record

Coach Ryan Handley’s North Island Bantam Eagles have been having quite the… Continue reading

B.C. government moves to tighten resource industry regulations

New superintendent will oversee engineers, biologists, foresters

Election watchdog seeks digitally savvy specialists to zero in on threats

Move follows troublesome evidence of online Russian interference in the 2016 U.S. election

More court before Dutch man charged in Amanda Todd case is extradited here

Appeals must be dealt with in Europe, before charges faced in B.C.

Crown says man guilty of B.C. girl’s 1978 murder based on alleged confession

Jury hears details of girl’s 1978 murder while Crown says man should be convicted of girl’s murder based on alleged confession.

Most Read