Carol Dirom is interviewed while her images flashes on a television screen above.

Hardy Buoys stays afloat—what’s next?

Unless you’ve been living in a cave, you know Hardy Buoys Smoked Fish Inc. won the Big Decision.

Unless you’ve been living in a cave, you know Hardy Buoys Smoked Fish Inc. won the Big Decision.

The question is, what happens next?

As most on the North Island saw Monday night, Arlene Dickinson, of the CBC show the Big Decision, agreed to help the struggling Port Hardy company.

But there was no mention of what the help entails.

“What you saw on TV is what happened and all we know as well,” said Carol Dirom who, along with hubby Bruce, owns the fish processing business.

“What we do know is Arlene believes in us and sees the potential and she wants to be involved on some level to get us to the next level, she wants to be involved in some way,” she said.

“She may choose not to invest any money, she may choose to help us find a financial institution that wants to help us restructure our debt load, or she may help us with a marketing plan.”

Dirom added there has been some talk about pitching Hardy Buoy products to other “big names” besides Domino’s Pizza, which is using Hardy Buoys salmon ground topper in 50 of its B.C. stores for the entire month of April.

“If the product does well there, they may consider offering it outside of B.C.,” said Dirom, who added the salmon ground topper is available to the public at the Port Hardy store.

“Who knows? It may become a regular menu item.”

The Diroms will be in Toronto April 21 to meet with Dickinson.

“She wants to sit down with Bruce and I becauseshe has some ideas on how she thinks she can help us or advise us,” said Carol.

“We are super anxious to hear what she has to say and can’t wait to bring that news back to our crew and to the town of Port Hardy.”

 

 

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