George Hansen, president of the Vancouver Island Economic Alliance, said the marketing initiative will eventually encompass everything from food to airplane parts. (Hugo Wong/News Staff)

Island Good program makes it easier to shop locally

New labelling initiative to be tested in grocery stores

Starting this week, grocery shoppers across the Island will have a better sense of where their food comes from. For the next six months, shoppers can look for the Island Good sticker on produce, meats, breads, drinks, and more — all thanks to an initiative by the Vancouver Island Economic Alliance (VIEA).

The VIEA has been touring the Island, with stops in Courtenay, Nanaimo, Victoria and Port Alberni, to promote the initiative. The program has four grocery partners: Thrifty Foods, Country Grocer, 49th Parallel Grocers and Quality Foods.

Tammy Averill, marketing manager for Country Grocer, said when employees were putting stickers and labels on Island products this Monday, “people were really curious as to what we were doing, and were thanking us for making it easier to pinpoint Island products.”

Each grocery partner has some latitude in how they promote Island products. At Country Grocer, they have large-format posters on aisles, “shelf-talkers” (large labels affixed to shelves) and stickers. There are also pricing signs with the logo. Averill said 85 per cent of Country Grocer’s eggs come from the Island, “so when you can visually look at that, it makes it a lot easier.”

The event was hosted in Central Saanich by Portofino Bakery, located in the Keating Business District on Kirkpatrick Crescent. Their “Maltygrain” Artisan Loaf uses spent grain after Phillips Brewery is finished with it. The grain is grown on the Island as well. Products from Hertel Meats, Phillip’s Brewing Company, Paradise Island Foods and many more were on site.

George Hansen of the VIEA said the program has been a year in the making. Eventually, he said the program will expand to industries like manufacturing. He said Vancouver Island is a destination for travelers from around the world, and that name-recognition will only increase when world markets connect the scenic sights with products they can buy.



reporter@peninsulanewsreview.com

Like us on Facebook and follow us on Twitter

 

Country Grocer, 49th Parallel Grocers, Quality Foods, and Thrifty Foods are participating in the six-month pilot project for Island Good. (Hugo Wong/News Staff)

Just Posted

‘Police are ready’ for legal pot, say Canadian chiefs

But Canadians won’t see major policing changes as pot becomes legal

Port Hardy Fire Rescue’s open house a blazing hit

PHFR Lt. Harding explained that the organization is always looking for more recruits.

Gwa’sala-’Nakwaxda’xw Nation drafts first phase of passive housing project

The housing project will have 96 residential units for low-income families.

North Island Seniors Housing Foundation requests land from Port Hardy Council

“The foundation members will be coming to council with more information at a future date.”

Mayoral candidate David Stewart steps away from Port Alice election

Port Alice has unlikely chance of holding a by-election early next year.

Video: An up-close look at beluga whales in Hudson Bay

An up-close look as some belugas greet whale watchers off the coast of Churchill, Manitoba

5 tips for talking to your kids about cannabis

Health officials recommend sharing a harm reduction-related message.

NHL players say Canada’s legalization of marijuana won’t impact them

NHL players say the legalization of marijuana in Canada won’t change how they go about their business.

Automated cars could kill wide range of jobs, federal documents say

Internal government documents show that more than one million jobs could be lost to automated vehicles, with ripple effects far beyond the likeliest professions.

Private marijuana stores should shut down, Mike Farnworth says

B.C. has approved 62 licences, but they still need local approval

HPV vaccine does not lead to riskier sex among teen girls: UBC

Girls are less likely to have sex now than they were a decade ago

VIDEO: Rescued eagle released in Ucluelet

“I’m very confident that he’s going to make it. He’s done very well.”

Koreas agree to break ground on inter-Korean railroad

The rival Koreas are holding high-level talks Monday to discuss further engagement amid a global diplomatic push to resolve the nuclear standoff with North Korea.

Flash floods kill at least 7 people in southwest France

Flash floods have left several people dead in southwest France, with roads swept away and streams become raging torrents as the equivalent of several months of rain fell overnight, authorities said Monday.

Most Read