As a small business owner I’m compelled to write regarding your recent article on the ever increasing closures of businesses on the North Island.
I wish to begin my letter with the disclaimer this is written without judgement to any of the businesses that are in this situation.
When a business closes I always ask myself: Why?
Did it lack community support? Did it have a succession plan? Was its time done? Did it need to diversify? Often the easy way is blaming the economy. Sometimes, no matter what you do, it is the economy. You’re damned if you do and you’re damned if you don’t.
A business owner must think outside of the box.
You need to ask yourself what you can do to diversify, to survive.
What can supplement the community and your business that is sustainable?
Is it your customer service?
It’s a fact people are traveling down island to do their shopping. I try as much as possible to keep my business on the North Island.
What will keep me here is customer service.
The big box stores have it and better prices. It’s unrealistic to think you can always find the same deal here, but factor in your time, fuel and impulse buys and I guarantee the $100 pair of jeans is looking a heck of a lot more affordable!
As consumers we need to change our mindset.
As businesses owners we need to be even more vigilant. People have an option and we have a responsibility. If people are leaving to shop, let’s give them a reason to stay!